Rural Women, formally Rural Women Knowing All, is the only monthly magazine for rural women in the country. Starting publication in 1993, its readers are primarily females between the ages 16 and 45 and who have received primary school education. Chen Muhua, former Vice-Chairperson of the Standing Committee of the National People's Congress and President of the All-China Women's Federation, and renowned writer, the late Bin Xin, wrote words of congratulations on the debut issue of Rural Women.

Since the UN's World Conference on Women in 1995, Rural Women staff members have attended many international conferences abroad and established partnerships with international NGOs in more than 20 countries. The magazine has become a window to the world that shows the lives of rural women in China.

Mission:
Rural Women magazine is focused on the prosperity and destiny of rural women in China. With a gender-oriented perspective, Rural Women records women's footprints of progress, disseminates gender-oriented concepts and provides information about production, business, culture and life.

Contents:
There are three components: 1. State policies, laws and regulations about the “countryside, agriculture and farmers.” 2. Information about production technology. 3. Life guidance and knowledge. The major columns include: Special Discussion, Admirable Life, Emotion, Women Village Heads' Forum, Farm Technology and Keys to Financial Success.

Character:
Rural Women magazine aims to involve rural women in managing the magazine. They are not only readers, but also writers and distributors of the magazine.

Apart from editing and publishing the magazine, Rural Women also makes efforts to help women to improve the conditions of their lives. To meet the demands of rural women, the center has raised funds from various channels. The funds are used to carry out a number of poverty-relief and aspiration　boosting projects that promote rural women's progress and development.

Distribution:
Since the start of its publications eleven years ago, the magazine has been distributed to more than 400 counties in 26 provinces, municipalities and autonomous regions. Its accumulated circulation has reached more than 17 million copies with several hundred millions of readers.